Go To Market
We help B2B businesses define their brand, articulate clear positioning, build their go-to-market strategy, set up scalable demand generation, and predictable revenue pipelines. We work with:
- B2B SaaS companies
- B2B Software Services firms
- Professional Services firms including M&A Advisory, CFO Advisory, Accounting firms
Our typical clients are companies with revenues between USD 1 Mn and USD 500 Mn
What We Solve
Unclear ICP and value proposition, leading to scattered efforts and poor ROI
Weak positioning and differentiation, making it hard to stand out or command pricing
Low brand visibility and recall, despite consistent marketing activity
Poor conversion from qualified leads to revenue, due to weak sales motion
Over-dependence on founder-led selling, with no scalable process or team
Sales and marketing misalignment, causing leakage across the funnel
Inconsistent or low-quality sales pipeline, with unpredictable deal flow
Uncertainty around the right demand channels, resulting in wasted spend
Lack of clear goals, KPIs, and revenue metrics, limiting decision-making and scale
Offerings
Brand Definition
We define brand foundations that drive GTM effectiveness, including value proposition, ICP definition, competitive context, and core messaging. This forms the foundation for the brand narrative or brand book.
GTM Strategy
We translate brand clarity into a practical GTM plan covering positioning, segments, channels, and sales motion. The plan is detailed to the level of channel-wise goals, activities, and budgets along with the right set of recommended KPIs and metrics
Brand Awareness and Brand Recall
We reinforce the brand definition and amplify the brand using a mix of digital and offline initiatives, with measurable outcomes via KPIs for brand awareness and brand recall. We also work on employer branding programs
Demand Generation and Sales
We drive outbound, inbound, performance marketing, and funnel optimisation with a focus on pipeline quality. We also drive engagement during sales cycles to boost conversion and cement a predictable revenue engine
Fractional CXO Services
We offer fractional Chief Sales and Marketing Officers to drive your KRAs of branding, demand generation and sales. These personnel can lead your in-house teams and / or specialists provided by StratAnalyze, to achieve the right set of outcomes
Partner Channel Program
We help you build an effective partner channel network from defining ideal partner profile to sourcing the right partners to building the right joint go-to-market plan and executing it to achieve your business goals
Product Marketing
The value that your brand stands for is driven by the benefits your product features deliver. Your product features and roadmap deserve attention from all relevant stakeholders. At StratAnalyze, we help you with creating product marketing plan and in executing it seamlessly
Content Marketing
We provide end to end services starting from devising a thorough content strategy to addressing your audience effectively, to structuring effective content calendars and creating diverse content formats to realize your plan
Social Media Marketing
We offer end-to-end services from creating social media strategy, monthly calendar and executing it to precision. We offer both content creation and distribution. We assure the key outcomes of following, engagement, and impressions
Events and Webinars
At StratAnalyze, we help you plan your events and webinars to the last detail, starting from pre-event activities to running the event seamlessly and finally enabling post event follow up actions
TYPICAL OUTCOMES
- Unified brand definition & amplified brand awareness & brand recall
- Consistent, higher quality sales pipeline
- Improved conversion and deal velocity
- More orchestrated and effective in-house GTM teams
- Scalable growth engine
